We all know how important it is when it comes to metrics. It’s exactly the same on LinkedIn. Here are 10 things to watch out for.
If you use LinkedIn, you should be posting or creating posts every day. People argued that LinkedIn was all about a slow and steady approach. more than this. LinkedIn has become so dynamic and downright exciting that it makes sense to maintain a high posting schedule and reflect reach and engagement on a regular basis. But it’s not just posts, you need to think about the metrics you need to track across all social media platforms. LinkedIn is no exception.
But what metrics do you track? I thought I’d check out a list of the 10 most important metrics to consider if you want to get the most out of your LinkedIn experience.
This is an important metric that cannot be ignored. This gives you an overview of how often updates reach your viewers. This is literally the number of posts we had in mind. Remember, knowing how many impressions you have, rather than just the number of plays, will give you an idea of how well your content resonates with your audience.
Another important metric shows that you are actually influencing someone. At the very least, if they just share your post or tag your brand, you can be confident that you’ve made a difference.
This is important because it means that people who are actually viewing your profile are likely to have some relevance to your activity. It may not be someone you can approach (and it does), but it at least shows that you are somehow relevant from that person’s perspective and when you think about building relationships and networking. It shows that they have some degree of relevance.
Profile views are underrated, especially if you get a lot of them. But digging deeper shows you the impact your work and your brand has.
It is divided into various areas. Likes and comments are a big part of engagement, so it’s helpful to know how things are going in that regard. Create an engagement metrics report to see which posts and interactions are actually resonating with your audience. It can make a big difference in your overall strategy and bring you big gains in the course of development.
Once you have a good understanding of what works from an engagement perspective, you will begin to understand patterns. And then just repeat more of what worked.
Coming back to comments, the most important thing about comments from a marketing perspective is that they lead to post priorities. Posts with lots of comments have been proven to rank higher in the feed than posts with no comments.
With that in mind, a lot of comments on your post means you’re fine. It also means that more people will see your content. Plus, it gives you peace of mind that your content matters to people, making your brand more trustworthy.
On LinkedIn, we occasionally receive messages that have nothing to do with us. This is commonplace on social media. But sometimes you get messages that really resonate and offer opportunities.
When it comes to news as an indicator, focus on changing your biography from time to time. This allows you to tilt the algorithm in your favor, potentially leading to more messages and more engagement. People will see you “again” when your career changes. Therefore, it is worth doing this from time to time. The more news you have, the more attention you will get.
Yes follower. This is the oldest metric in the book across all platforms, but it’s still very important on LinkedIn. LinkedIn allows you to get in touch with many people instantly. Organic reach is still good reach on the platform.
The more followers you have, the more likely you are to appear in your feed. That means more reach and ultimately more engagement.
This is interesting, but objectively makes perfect sense. If you’re actually driving referral traffic to your site, or offering offers through LinkedIn, then you’re doing something right. People love what you do on LinkedIn so much that they visit your online property to find out more or get involved in some way. And it’s a real indicator of value.
If a new person visits your page within a certain period of time, it means that person has received more attention. More importantly, it shows how many people came to your site from new audience segments.
Finally, let’s look at the number of leads generated. It doesn’t matter if it’s a paid lead or an organic lead (it’s true, of course, but you know what we mean). But if you’re in a situation where you have a steady stream of leads through your platform, you’ll be looking for a winner.
It’s about leads. If your advertising spend and organic search results are generating leads, you’re using LinkedIn effectively and properly. This is a metric that is inherently more important than the others.