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Sendbird Launches New Offering That Cuts SMS Spend by 50% and Increases Conversion Rate by 2X

Conversion Rate

Sendbird Notifications enables omnichannel marketers with a potent new mobile channel to contact and convert customers, while interfaces with Braze and CleverTap make it simple for product managers to add a visually appealing, persistent business-to-user messaging experience in apps.

Sendbird Notifications is a low-code, API-based solution that allows product managers and marketers to customize and launch a persistent in-app notifications experience in minutes, delivering 2X the conversion at half the cost of SMS. Sendbird is a global conversations platform for mobile apps with over 300 million monthly active users.

Business customers of Sendbird Notifications may quickly design and distribute interactive in-app messages at scale by using the Sendbird Notification Builder or specific marketing automation tools, like Braze or CleverTap, two new connections also unveiled today. A no-code template builder makes it simple to customise notifications, and they may be further enhanced with rich media and interactivity.

Sendbird Notifications are persistent, unlike SMS messages that users lose in their phone’s messages folder and in-app push notifications that appear then vanish. They may be accessed at any time in a customizable in-app view, immediately in a conversations feed, or anywhere else in the app. As a result, a new, more affordable business-to-user communication channel has emerged that generates higher conversion rates than SMS and push.

The effectiveness of SMS is being examined at a time when corporate leaders must assess the value received from every technology expenditure. SMS is a well-liked channel for business-to-user communication, but it suffers from high prices, an increase in frauds, low conversion, and a lack of trustworthy performance indicators.

“Customers of all sizes have shared that SMS is the black box of their spend”, “SMS is a necessary channel for user acquisition, but once a user is acquired it is substantially more cost efficient and effective to drive action in-app. We are thrilled with the results from our Notifications beta program, which has proven that in-app messages are highly effective at reaching and converting customers.”

John S. Kim, CEO and Co-founder, Sendbird

Participants in the Sendbird Notification test program experienced considerable SMS cost savings at 2X conversion rates. Sendbird Notifications makes it simple for clients to implement its solution and obtain comparable outcomes with just a few lines of code from anywhere in the world.

“Sendbird has proven to be very helpful in significantly increasing engagement for notifications. We have been able to achieve higher conversions along with greater savings on our SMS communications”, “The successful integration of notification solutions into the system has seen a surge in our business-to-user communications.”

Apurva Shetty, Product Manager, Porter

Mobile user-to-user chat and support are other services that Sendbird provides. Any combination of Sendbird chat, voice & video, live video streaming, and support, as well as an optional unified inbox for both user-to-user and business-to-user communications, can be used to configure notifications with all Sendbird products in-app.

A More Effective Way to Involve Clients

Any sort of in-app business-to-consumer communication is supported by Sendbird Notifications, including marketing promotions and messages, transactional updates, and operational prompts. Today, a lot of these messages are sent via SMS, which has a low conversion rate and a high cost. With Sendbird Notifications, it’s simple to move these messages inside of an application and maintain an ongoing in-app messaging channel at a significantly reduced cost and higher conversion rate.

Product managers and marketers can leverage their current marketing automation tools to deliver rich, engaging, persistent in-app messaging to segmented audiences as quickly and easily as creating an email using Sendbird for Braze and Sendbird for CleverTap.

Once linked, marketers and customer experience managers can access their campaign workflow, select an audience group, choose from pre-built Notification templates, compose and customize messages with rich media, buttons, and links, and watch a live preview of the message prior to sending. The message is then immediately sent to the users’ apps. All of this is made possible by the ease of a WYSIWYG message composer that requires no programming knowledge. There is no requirement for dev support, and no coding knowledge is necessary.

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