Impartner, the world’s most comprehensive Partner Relationship Management (PRM) service provider, has enhanced its Partner Marketing Automation (PMA) solutions to include a variety of “Do it” options. for me” to help further automate co-selling and co-marketing. These updates are baked into Impartner’s Cross-Channel Marketing Automation (TCMA) platform, which was recently ranked a Leader in the G2 2023 Winter Report.
“Anyone without any marketing experience can use Impartner for joint marketing with channel partners,”
“For most marketing, partners opt-in, send a couple of assets, and the system does the rest—the brand updates the content. We’ve also created a ‘Do it for me’ option, making our PMA platform the most partner-friendly marketing automation system available.”
Gary Sabin, VP of Product at Impartner.
Summary of promotions
With Promotion Syndication, brands create a library of themed banner ads that partners can use. All content is maintained by the brand, eliminating the need to update partners with new marketing messages or worry about partners using old messages. All different ad types and languages are supported. Ad delivery helps businesses manage their co-marketing efforts more efficiently.
Impartner has added a “Do it for me” option for email marketing in the PMA platform. With this feature, partners can share their marketing contact lists directly with suppliers and subscribe to actual email campaigns sent on their behalf. Partners with no marketing experience can navigate the user interface, upload their marketing lists, and then hand the marketing over to the brand marketing specialist. The partners can then sit back and follow the leads generated for them. Vendors may also provide Partners with a “ready-to-use campaign” for Partner use, which integrates with the Outsourcer’s proprietary and integrated Google Paid Search functionality. as well as highly creative Google Channel Ads.
An easy way to get started
The new “Getting Started” tab in the Job Poster’s Marketing Center features short, easy-to-understand video tutorials to guide partners through the setup process. Vendor admins can now link to specific topics, tactics, or pieces of content in the Marketing Hub to highlight a specific campaign or direct users to the content related. These new features guide users through campaigns. When partners see results from automated campaigns, a new dashboard shows progress toward the KPI.