The winners of the ANA Genius Awards were revealed today in Orlando, Florida at the ANA Masters of Marketing conference by Neustar, a TransUnion business. An established international awards programme that honours organisations for their use of cutting-edge marketing analytics each year is the ANA Genius Awards.
Neustar, a TransUnion company, presents the programme, which is in its ninth year. Hilton, Prudential, PepsiCo, and Sanofi are among the 2022 winners in four categories for exemplary use of advanced marketing analytics to enhance corporate results.
“We would like to congratulate this year’s Genius Awards winners on their outstanding achievements and for their ongoing commitment to data-driven marketing”, “One of our goals is to help clients gain a better understanding of the marketing measurement future. The Genius Awards showcases organizations’ best-in-class uses of advanced marketing analytics and their impact on business performance.”
Brett House, global vice president, marketing solutions at Neustar, a TransUnion company.
The 2022 ANA Genius Awards winners are:
- Marketing Analytics Adoption: Hilton
- Marketing Analytics Growth: Prudential
- Marketing Analytics Innovation: PepsiCo
- Marketing Analytics Storytelling: Sanofi
Each category’s winners receive their portion of a $100,000 reward, which they can donate to any charity of their choice. The leading companies, platforms, consultancies, and agencies from the advertising sector were represented by a reputable panel of ten industry professionals who determined the winners.
“As we approach nearly a decade of presenting the Genius Awards, we continue to see year after year the innovation and dedication of organizations to the investment of data and analytics. We are proud of this year’s winners and look forward to the exciting outcomes they achieve.”
Bob Liodice, CEO, ANA.
Visit this page to find out more about the 2022 ANA Genius Award winners. Register here for the forthcoming half-day online event on December 15 to learn more about the tactics behind these successful ads.