Do you want to drive your digital strategy and put your business on the path to success?
Whether you’re a business owner working with an agency or a digital marketer who needs more bandwidth, one of the biggest challenges you face is standing out in a stormy landscape. this peace.
The most impactful campaign strategies to drive value creation forward and help you achieve your goals.
Building trust with your agency and establishing a solid marketing foundation is a surefire way to take your business to the next level.
On October 12, I hosted a webinar with CallRail special guests Eric and Erin Wilder, co-founders of 81 & Sunny Digital Media.
Wilders has gone to great lengths to have a clear, transparent and trusted partnership with your agent to drive results.
This is a summary of the webinar. To access the full presentation, fill out the form.
Key #1: Transparency
Trust is needed from the start. Transparency is essential from the start, especially if the advertiser has been burned in the past.
Never let an advertiser feel left in the dark; instead, demonstrate how every dollar is invested. It is important to show what is being done.
Also, make sure that all ad accounts are owned by the advertiser; they have to leave with their data at the end of the partnership.
Key #2: Respect media as an investment
Treat digital media investments just like traditional financial investments.
Be aware that they are inherently risky, require a certain amount of capital to participate, and must be managed responsibly.
Be sure to keep realistic expectations of your investment level and return on investment.
Key #3: Make sure math makes sense
To make sure programs are set up to succeed from the start, the math should always make sense.
For example, before launching a campaign, an agency needs to understand an advertiser’s profit margin and what type of cost-per-lead (CPL) or cost-per-action (CPA) must be achieved to break even or ” to succeed”.
You’ll need to understand the competitive landscape, your goals, and whether a program makes sense – even at the start.
Key #4: Set realistic expectations
Set realistic expectations for investment levels and return on investments. Don’t promise too much immediate success because it takes time and data to get there.
Success can be measured by profitability or “break-even” while achieving client growth.
A calculator that can show investment and expected return on investment with all external variables.
Once you know your success formula, you can increase your reach even further.
Once you know the data, you know where to optimize. And it is closely related to the latter key.