Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced that its technology platform is now available to agencies.
The Tatari platform is already used by more than 200 direct companies to buy and measure TV advertising. Agencies will now be able to deliver TV advertising to their clients using the same tools, data, and predictive intelligence. This puts agencies in a good position to introduce their clients who are interested in digital advertising to TV advertising with ease and generates new revenue from a wider range of products. The effects are already being felt by numerous agencies.
“Our clients are eager to make the most of the new opportunities in TV, but it can feel out of reach in terms of both budget and attribution for businesses that are used to the granular capabilities of digital channels,”
“We leverage Tatari’s suite of tools to make the full potential of TV advertising accessible to our clients at any budget level. Even more importantly, we can actually connect those ad buys with business outcomes. That unlocks significant growth for both our clients and our business as a digital-first agency bridging the gap between traditional brand and performance marketing in an increasingly interconnected advertising ecosystem.”
Masud Karim, Head of Converged TV at Wpromote, the top independent performance marketing agency.
Many digital performance agencies are currently unable to provide their clients with contemporary TV advertising (including measurement). That gap is filled by the Tatari platform.
“Tatari is a strong partner for launching robust television programs as part of large campaigns,”
“By opening up their platform to partners, they are ushering in a new era of innovation in the fast-paced TV business.”
Rachel Hirschl, VP of Advanced TV and Programmatic Media, at Power Digital, a leading growth marketing firm.
“Over the past five years we’ve seen a lot of buzz around ‘in-housing’ media buying, but too much of that has focused on the brand-direct model,”
“Agencies still play a critical role in the media-buying landscape and they need to deepen those ties by staying on top of new trends, such as the growing TV opportunity. Agencies have been knocking on our door looking for these capabilities. We believe that having agencies in the mix will better serve the interests of brands.”
Philip Ingelbrecht, Co-Founder and CEO of Tatari.
“We’ve had a partnership with Tatari for over a year now and it’s been nothing short of fantastic,”
“Our team has enjoyed learning about their platform and training on the self-service feature. We’re looking forward to utilizing the tech and data for our clients, and we’re excited about the future of our partnership.”
Elizabeth Oakes, VP, Account Director ICON International, the top corporate barter company.
the viewpoint, an SSP and ad server with an emphasis on connected TV (CTV) was purchased by Tatari earlier this year. By enabling direct interactions between marketers and publications, such action encouraged a more open and effective media exchange.