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FullContact announced its recognition as an Identity & Enrichment leader in the inaugural “Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences” executed and launched by Snowflake, the Data Cloud company.

In order to demonstrate how marketers can use the Snowflake Data Cloud in conjunction with partner solutions to effectively identify, serve, and turn valuable prospects into devoted customers, Snowflake’s agnostic, data-backed report identifies the best-of-breed solutions used by Snowflake customers.

Snowflake identified six technology areas that businesses should take into account when constructing their marketing data stacks by analyzing usage trends from a sample of close to 6,000 consumers.

“Our privacy-first identity solution enables joint customers to easily stitch together data, unlocking insights that will be transformative for most businesses and how they market to their customers.
— Christopher Harrison, CEO at FullContact

These categories include:

– Analytics
– Integration & Modeling
– Identity & Enrichment
– Activation & Measurement
– Business Intelligence
– Data Science & Machine Learning

The research examines each of these divisions of the Modern Marketing Data Stack and identifies technology partners and their products as “leaders” or “ones to watch” in each division. A number of these partner technologies are used by current Snowflake customers to allow data-driven marketing tactics and wise business decisions, which are also covered in the paper.

The report from Snowflake gives a detailed breakdown of the partner solution providers and data suppliers that marketers pick to build their data stacks.

“Marketers rely on advanced analytics to accurately measure the effectiveness of their marketing campaigns,”
“At Snowflake, we empower their journey to data-driven marketing. FullContact emerged as a leader in the Identity & Enrichment category with joint patrons leveraging their technologies to enable an individual view of customer data that drives better business decisions.”
Denise Persson, Chief Marketing Officer at Snowflake.

For its successful method of tying customer behavior and interactions across all touchpoints to a single unified customer profile natively within Snowflake’s Data Cloud, FullContact was recognized in Snowflake’s report as a leader in Identity & Enrichment.

“We’re extremely honored Snowflake has identified FullContact as a leader in Snowflake’s inaugural Modern Marketing Data Stack report,”
“Our privacy-first identity solution enables joint customers to easily stitch together data, unlocking new insights that will be transformative for most businesses and how they can market to their customers. We will continue encouraging marketers to build their data stacks on Snowflake’s Data Cloud to enable a unified view of customer data that fully realizes cohesive experiences and pursues market-leading strategies that generate more revenue.”
Christopher Harrison, CEO at FullContact.
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