Public relations leaders Rosie Mattio and Drew Tybus partner to create sister agency specializing in food & beverage and consumer goods brands.
MATTIO Communications, one of the longest-running and the largest cannabis marketing services firms, today announced the launch of White Oak Communications, LLC (“Oak PR”), a CPG-focused sister agency. Led by industry veteran Drew Tybus, the independently run agency will focus on food & beverage and consumer goods brands to craft and execute custom marketing and communications campaigns.
Drew Tybus is a public relations professional with over 20 years of experience in brand marketing for consumer and lifestyle brands. Throughout his career, Drew has led brand launches and massive consumer-facing programs for both legacy brands and startups. While his communications experience encompasses almost every consumer goods category, his niche lies within the food and beverage sector. Drew’s natural interest and storytelling ability have established him as an in-demand creative strategist and marketing leader.
A public relations powerhouse, MATTIO is sought after by cannabis and non-cannabis brands alike. Oak PR offers services spanning strategic communications, media relations, influencer marketing, event execution, thought leadership, and crisis communications and provides clients the opportunity to experience the “MATTIO touch” at a separate, CPG-focused agency. While Oak PR is independently run, the agency will operate with the same commitment to speed, agility, and results-driven performance.
What Rosie has built at MATTIO Communications is simply incredible, so to have the chance to launch an agency that runs parallel to MATTIO is an opportunity that I’m both grateful for and energized to lead, Oak PR represents an expansion into new specialized categories that MATTIO hasn’t traditionally taken on, and an opportunity to deploy novel, strategy-first approaches to brand building for CPG, food and beverage, hospitality and consumer lifestyle companies.”
Drew Tybus, Founder & CEO of Oak PR.
Oak PR is a thrilling opportunity for MATTIO to support brands in established sectors with the same attentive and high-touch services we are known for in the cannabis industry, Drew’s ability to consistently understand and translate client objectives to mainstream audiences is a rare skill in this space, and I have every confidence that he will guide Oak clients with the precision and expertise that he and MATTIO share.”
Rosie Mattio, Founder and CEO of MATTIO Communications.