HotPlay announced today a strategic partnership with Mediakeys, an international media & advertising agency specializing in out-of-home (OOH) and digital advertising. This partnership is designed to leverage Mediakeys global footprint and relationships expanding customer segments and opening new geographical markets for HotPlay.
Founded by veteran game developers, HotPlay is a revolutionary in-game advertising (IGA) solution tastefully harmonizing engagement between businesses and gamers for all stakeholder benefit. HotPlay noted the partnership with Mediakeys is a stepping stone designed to accelerate global relationships and deployments.
