E-Web Marketing, a digital marketing agency based in Sydney, is appealing to businesses to take advantage of the salient features of both PPC and social media advertising to boost sales.
CEO Sam Shetty talks about its integrated Google Ads and social media marketing strategy by saying, “E-Web Marketing is offering clients the opportunity to benefit from its diversified online advertising strategy that not only creates a recognizable and lasting brand but also makes efficient use of the PPC ad budget to maximize returns on the advertising spend. Businesses need to think of PPC and social media marketing as two sides of the same coin. Properly utilizing social media is the secret sauce to improving your Google Ads campaigns. You can pour endless amounts of money into your PPC campaigns and not get back the kind of response you were hoping for. Even if you end up finding some customers, your customer acquisition cost for each lead will not be sustainable for the long term. With the amount of competition present in the current landscape, businesses need to diversify their marketing efforts. Our methods recommend the use of social media to narrow down the ideas that have the potential of striking a chord with the ideal customer. It offers companies a way to test out messaging, branding, products, and services in a low-risk manner. If something happens to resonate with the target audience, a business can double down on it and use it as a starting point for developing one’s services and products further along that proven path. The same products, services, and messaging can then be boosted with PPC advertising. Major social media platforms also offer a ton of technical tools that can make crucial internet marketing tasks such as retargeting as simple as flicking a switch. Call us today and ask us how we can help you take advantage of both PPC advertising and social media to take your business to the next level.”