Cross Screen Media announced the launch of a new measurement solution, ScreenImpact, to provide advertisers with deduplicated cross-platform measurement of each video ad campaign across the entire, buy down to the local level, including all linear and digital channels.
As more advertisers are placing cross-screen TV and video ad buys, they must have a view into the complete performance of each campaign in order to continually improve ROAS. The challenge facing marketers is the lack of unified measurement reporting with the full picture of how their advertising is performing across broadcast, cable, Connected TV (CTV), and digital video. Additionally, current measurement reporting only displays results exclusively in either digital currency or linear TV currency.
