BrandMaker, a provider of Marketing Operations software, today announced that it has completed the acquisitions of Allocadia and Hive9, expanded its executive team, and established its global headquarters in Austin, TX. The new BrandMaker delivers the first complete enterprise marketing operations suite to give CMOs visibility, insights, and agility from marketing strategy to execution.
For CMOs at the world’s largest companies, speed and agility is essential. Yet most lack visibility into how marketing plans and budgets support business strategy. CMOs and their teams are hampered by ponderous, complex processes that make agile marketing impossible. Combining the assets of three of the world’s leading marketing operations software companies into one organization will empower enterprise marketing leaders with flexible operational capabilities that drive measurable results.