Yesterday, Betterbrand launched its maiden campaign on the digital radio platform. This marketing initiative will drive awareness of Betterbrand’s need-state-based product portfolio while continuing to generate buzz around their flagship offering, BetterLungs. The initial campaign is expected to make over 104 million impressions.
“Sirius XM is a fantastic platform for emerging brands to generate brand awareness and drive trial,” said Jason Dorfman, chief business officer at Betterbrand. “Betterbrand is entering hypergrowth. As we launch into national retail early in 2022, Sirius XM will be a key tool for us in the support of partner retailers as we will begin tagging them in our radio spots to drive awareness, traffic and trial.”