AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced the launch of new add-to-cart eCommerce capabilities for AdAdapted Direct. In addition to featuring AdAdapted patented add-to-list technology, AdAdapted Direct now empowers marketers to create campaigns that enable shoppers to add a brand’s products directly to a retailer’s online cart.
The company launched AdAdapted Direct in the fall of 2021, providing advertisers with a self-serve solution designed for on-demand access to an audience of over 110 million verified shoppers. AdAdapted Direct serves targeted mobile ads to this exclusive network while these shoppers are planning and making trips to the store, helping brands get their promoted products into the lower purchase funnel. AdAdapted Direct makes awareness, new household acquisition, and loyalty accessible to any size consumer goods business.