Digital advertising space has become highly competitive. In particular, market leaders Facebook (FB) and Google (GOOGL) are under immense pressure. In the case of Facebook, rival TikTok is both poaching its talents and advertising clients, thereby posing an existential threat. Even with intensifying competition in digital advertising market, there is a segment of the market where Facebook is having a field day: selling political ads. Many of Facebook’s major competitors decided to stop selling political ads or restrict their participation in that space. And with that, they leave money on the table for Facebook.
