Why the real challenge is not the selling, but the buying. And what marketing can do.
- Traditional B2B technology marketing makes it harder to sell and buy.
- Best-in-class organizations acknowledge the shift to digital in their GoToMarket.
- In the future, suppliers will face a desire for a “Rep-free” buying process.
- Why Sales and Marketing integration is more important than ever.
- How content must change to meet shifting buying center needs.