BlockChain technology is an emerging field in the digital world that has been gaining attention from both consumers and marketers. The BlockChain essentially provides a way to create a decentralized, more secure network by which data can be transmitted without being intercepted or manipulated. This means that all of your information will stay private and under your control- as opposed to on other centralized networks where you have little say over how it’s used. For advertisers, this translates into increased accuracy of targeting and attribution measurement across channels.
