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How Digital Marketers Are Leveraging AI Tools And Automation In Advertising

For most users, the first experience of artificial intelligence (AI) was through chatbots that responded to questions with preset responses. From Indian Railways’ saree-clad chatbot Disha, to Amazon and Flipkart’s shopping assistants, to Instagram’s algorithm-backed advertisements, dynamic pricing on Uber and Ola to restaurant recommendations on Zomato and Swiggy — are all examples of AI use-cases in digital marketing.

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