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How Advertising Technology Will Cement Streaming’s Dominance Over Cable

It was already on the fringe of the streaming video movement. But, with Comcast’s plan to make an ad-supported version of its Peacock streaming service available for free, ad-supported video on demand (AVOD) has just moved into the mainstream.

There is one stumbling block that could slow down the corresponding wave of cord-cutting. That is, the advertising supporting more and more streaming services is poorly managed, and poorly measured. Help is needed to ensure advertisers get the most bang for their buck in this experimental arena. The irony is, with one tweak, connected-TV advertising could be even more potent than traditional cable television ads.

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