Effective communication is all about delivering the right information to the right audience. Marketers and writers spend most of their careers trying to find the sweet spot.
Fortunately, one doesn’t have to go far to search for the answer. Why not just ask your audience what they expect and communicate with them accordingly?
The tectonic shift in marketing communication due to the advent of social media has handed the power to choose to the end users. Amidst the conversation around data privacy and protection, letting your audience have control of their information can ensure a long-lasting relationship.
