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3 ways to scale your marketing channels

Marketing is an art. Modern marketing, of course, includes scientific components. Data and analytics are important. Technical instruments are widely used. People must, however, develop strategies, implement tactics, and select the tools with which to do so in the end. This, along with the fact that customer mood is constantly changing, means that marketing will never be a “set it and forget it” activity. Instead, it must constantly adapt, expand, and evolve. Here are some pointers to assist you to scale your marketing channels over time if you already have them in place.

1. Expand the presence of the podcast

In the 2020s, podcasts are a popular technique to promote a campaign. The podcasting arena has sprung onto the stage as a viable and popular marketing channel for most businesses after decades of development. However, simply having a podcast is no longer sufficient. You should also seek strategies to get the most out of every facet of your podcasting endeavor. According to CoHost, a growth platform and podcast analytics company, podcasting can affect at least five stages of the marketing funnel, including:

  • Awareness;
  • Interest;
  • Consideration;
  • Intentions;
  • Buy.

In other words, if your podcast isn’t assisting you at all five stages of your marketing funnel, there’s still an opportunity for improvement. This can be accomplished in a variety of ways. Intent can be aided by using a CTA. Customers might be encouraged to shop by listening to exclusive episodes of podcasts. Take some time to assess which aspects of your podcast’s promotion are already having an impact. Then devise a plan to realize that goal at every stage of the marketing funnel.

2. Increase traffic through SEO on the site

One of the most significant marketing mediums is your website. It’s more than just the hub of your online presence. It’s also a fun way to drive visitors to your website. PPC advertising (pay-per-click), guest messages with backlinks, working with influential people (more on that below), and filling up a list in Google My Business are all viable options. On-site SEO is another important strategy to boost your website’s traffic. SEO on the site, also known as SEO on the pages, entails improving your existing website for optimum organic search traffic. Experts in search engine optimization One-page power Set aside time to address your SEO on a page in a variety of methods, including optimization:

  • Keywords;
  • Title and title tags;
  • URLs;
  • Internal and external links;
  • page load speed;
  • Images and multimedia.

By perfecting these cases on your website, you take an elementary element of your online presence and turn it into a well-crafted, optimized marketing qualification channel.

3. Expand your network of influence

Influencers are a popular marketing channel in today’s age of social media marketing. They give you immediate access to a devoted audience who believes in your material. In every business known to man, there are various types of prominent persons. Influencers are also categorized according to the number of subscribers they have. Kaya Ismail, the founder of Wordify, classifies them into four groups:

  • Mega-influencers who have over a million followers;
  • Macro-influencers with 100,000 to a million followers;
  • Micro-influencers with 1,000 to 100,000 subscribers;
  • Nano-influencers who have less than 1,000 subscribers.

Most businesses look at their marketing budget and determine how far they can push their impact approach. You can, however, do the irrational thing if you’re seeking ways to scale your marketing channels. Nano-influencers are known for being ardent followers with a high level of interaction. They can supply geographically and at the current level tailored marketing. Don’t think small if you want to increase your marketing influence. Consider thinking less as well. Marketing can be improved in a variety of ways. However, just as keeping a customer is less expensive than gaining a new one, enhancing existing marketing channels is often preferable to starting from scratch. So take a look at your current marketing channels and consider which ones are effective. Then look for the objects that aren’t. Finally, think about unrealized potential, whether it’s due to a lack of SEO, a stale influence strategy, or a stale podcast presence. You may scale each channel as well as your marketing efforts as a whole by reinforcing them.


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