Your B2B website is one of, if not the most, important aspect of your company. It’s essential to keep it up-to-date and aligned with key messaging points and branding elements. While the front end of your website, what your site visitors will see, the backend is crucial to maintain and update as well. So, all aspects of your website need to be updated and maintained to ensure continuity in both the backend and frontend. But, if a website redesign is in your future, or you’re even undergoing one right now, there are important things to remember and incorporate.
